12 February 20266 min readStrategy
Digital transformation programs in construction tend to fail in a predictable way. The platform gets bought, a few champions adopt it, and then adoption flatlines.
The reasons are operational, not technical. Project teams are measured on delivery, not on tool adoption. New tools that add steps without removing them get quietly ignored.
The contractors who succeed treat new systems the same way they treat new equipment: there is an operator, a method, a measure, and a person accountable for the outcome.
AI does not change this. It amplifies it. Done well, it removes steps. Done badly, it adds an extra layer of work and quietly stalls.